Brannock Device - Foot Measurement Device
Designed in 1927, The Brannock Device foot-measuring device is found in all retail footwear stores. The Brannock device's measuring accuracy, quality steel construction, and simple, yet completely functional, design have made genuine Brannock measuring devices the standard in the footwear industry. The Brannock foot-measuring device saves time and leads to greater customer satisfaction.
The Brannock Device foot-measurer is designed to indicate the correct shoe size allowing enough room for comfort. By providing a starting point for fitting, the device eliminates guesswork. All adult models incorporate the same three functional aspects, heel-to-toe, arch, and width measurements. These three measurements are critical for properly fitted footwear. With all three measurements available to the salesperson at the same time an analysis of the foot can be made without repositioning the device.
Available in 4 models:
- Men's Brannock Device - specially calibrated for mens footwear, measures size 4 to 16, width sizes 3A to 3E.
- Women's Brannock Device - Use for womens footwear, measures size 3 to 13, width sizes 4A to 2E.
- Junior Brannock Device - Measures from infant size 0 to childs size 5. Will measure most children up to the age of 10.
- Ultra Fit JR. Brannock Device - New more kid friendly version of the classic children's Brannock device. Colorful and lightweight yet durable as the original. Provides same measurements as the traditional metal device but with a more appealing appearance.